Blogging What Does It Mean Today?

Blogging, this term has been with us since the earliest days of the Web, but what is the current status of blogging, and with all of the different media options we have, is building a Blog any use?

The Human Cost Of The ‘Digital Divide’

People of all ages are less able to thrive if their digital skills are lacking Among technology circles the expression “Digital Literacy” is usually associated with hard core tech-skills, such as coding languages, and the more esoteric abilities normally found in system administrators and cloud engineers. However to those of us who are familiar with […]

Narcissism And Blogging

Building your web identity does not have to mean developing a bad case of Narcissism The Haters And You Our western society is a dynamic and ever-changing proposition. When we set out to conquer the world we do so with the assurance and bravado of youth. Our energy seems limitless, and we commence our journey […]

Are You A Non-Believer?

This little excerpt from the very famous series “Mad Men” reveals something that is still very much a part of today’s business world, needing to convince people that connecting with the ‘target market’ is extremely effective! The era of Madison Avenue advertising approaches is definitely over, but the psychology and creative ideas which were derived […]

The Curse Of The Generic

What does Telstra Know About Social Media? The digital world has shaken up the mainstream areas of our society. I think this is very obvious, terms such as ‘Disruption’ and ‘Alternative’ have become almost cliche in today’s business world. I was looking around recently and I noticed that companies such as ‘Officeworks’ and good old […]

Digital & Social Media Marketing What Is Involved?

Digital Media In Australia Digital media culture plays out a bit differently in Oz Australia is often depicted in a highly stylized way among Northern hemisphere countries, it seems they can’t help themselves with cliches, and “Crocodile Dundee” references, along with the poisonous wildlife, and larger than life personalities. Every country has its typical images, […]