Artificial Intelligence Is Not Real

A.I Is Very Human The tendency to ‘automate’ processes is very human We are seeing an increasing level of attention and discussion regarding so-called ‘Artificial Intelligence’ on social media, science/technology blogs and our society in general. A.I is referred to as though this is some kind of inevitable development which will displace, and replace human […]

The World Wide Web as Today’s Printing Press

From 1989 the WWW changed the game forever The Gift of The World Wide Web In 1989 Tim Berners-Lee decided to gift humanity with the remarkable invention he came up with, the individual addressing of pages which are published on a network. This seemingly technical, and rather dry invention concealed a colossal power. When the […]

Why Blogging is The New Publishing Mass Media

Blogs now represent a ‘mass media’ for a bewildering range of subject and business areas WWW Publishing v.s Old World Gatekeepers We have many who seem to be involved with ‘Blogging’, they will tell you it is a fantastic way to make lots of money, they appear to be just like those people from the […]

Narcissism And Blogging

Building your web identity does not have to mean developing a bad case of Narcissism The Haters And You Our western society is a dynamic and ever-changing proposition. When we set out to conquer the world we do so with the assurance and bravado of youth. Our energy seems limitless, and we commence our journey […]

Are You A Non-Believer?

This little excerpt from the very famous series “Mad Men” reveals something that is still very much a part of today’s business world, needing to convince people that connecting with the ‘target market’ is extremely effective! The era of Madison Avenue advertising approaches is definitely over, but the psychology and creative ideas which were derived […]

The Curse Of The Generic

What does Telstra Know About Social Media? The digital world has shaken up the mainstream areas of our society. I think this is very obvious, terms such as ‘Disruption’ and ‘Alternative’ have become almost cliche in today’s business world. I was looking around recently and I noticed that companies such as ‘Officeworks’ and good old […]

The Failure Of Junk Mail

How much do you spend on junk mail each month? What Really Reaches People? I went out to my letterbox recently, I happen to live in a complex of apartments, and I removed a wad of commercial advertising, I then walked over to the re-cycling bin and lifted the lid and there were a huge […]

Digital & Social Media Marketing What Is Involved?

Digital Media In Australia Digital media culture plays out a bit differently in Oz Australia is often depicted in a highly stylized way among Northern hemisphere countries, it seems they can’t help themselves with cliches, and “Crocodile Dundee” references, along with the poisonous wildlife, and larger than life personalities. Every country has its typical images, […]

Digital Media The State Of Play

Digital Media And You Digital Culture Has Advanced Way back in the misty past of the internet, at the beginning of the 21st Century, owning a website was a difficult, expensive proposition. It was not unusual for business customers to invest over $30,000 on a full, managed clunky old website. Google search was in its […]